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| JILL K. FORBATH, MBA |
| Entrepreneur/Marketing
Consultant
EDUCATION Owner/Marketing Consultant, AnteaterWebDesign.com Consult with companies and individuals on marketing and management issues, create web sites and marketing tools reflecting their product or service targeting appropriate markets. Shopping cart, graphics, content management system, and image consultant. Owner/Professional Ballroom Dance Instructor, OurWeddingDance.com Wedding first dance ballroom instruction and choreography for the bride and groom and social and competition bound dancers. Marketing and Operations Manager/Consultant, Balboa Performing Arts Theater Foundation Consulted Foundation as interim Executive Director in day-to-day ops, venue refurbishment, event coordination, and visibility awareness. Created advertising media, web site and coordinated direct marketing tools for positive profile to assist in fundraising. Marketing Manager/Consultant, GMM Research Corporation, Irvine Researched and established company's market position for proprietary hardware and software solutions. Evaluated competitors' technical strengths and created and refined strategy matrix based on rapidly evolving industry demands. Generated company’s advertising product and campaign movement; sales leads and support, direct mail, trade shows, and web site design. Marketing Consultant, Amkly Systems Inc., Lake Forest, CA Consulted for computer company regarding marketing tools for products, services, and pricing. Provided a start-up marketing plan and proposed budgets and market research strategies to achieve long-term goals. Artistic Director/Marketing
Consultant, Camino Real Playhouse, San Juan Capistrano, CA
Selected and coordinated theatrical
productions, directed over 25 full-length plays. Created adult acting
conservatory, NewPlay program (directed 15 pilot full-length projects),
and a West Coast Ten-Minute Play Contest and Festival; first of
its kind in OC. Secured funding through corporate sponsorship and
community outreach. Produced theater brochures; direct mail, marketing,
and advertising in print, cable television, and radio.
Owner, Balboa Pedal Boats, Balboa, CA Grew tourist boat business in response to created demand. Oversaw daily ops, recruited and trained team members, marketed and managed long term goals and strategies for fledging company. Marketing Analyst, Parsons, Brinckerhoff, Quade & Douglas, Inc., Santa Ana, CA Researched and co-authored 20 proposals, among them: MetroRail and SuperStreets projects. Provided technical liaison between marketing and engineering. Western US; traveled for on-site research and evaluations. Transportation Funds Analyst, Institute of Transportation Studies, UC Irvine, CA Evaluated state and federal transportation grant renewals for elderly and handicapped users and rideshare funding. Performed on-site inspections, recommended funding levels, and determined pilot project feasibility. Interfaced with local Orange County companies to assist in meeting their accessibility requirements. Worked on SD trolley. Market Operations Consultant, AirCal Airlines, Western Region, USA Interviewed customers in-flight; characterized passenger satisfaction and preferences. Defined typical user profiles and decision factors. Recommended marketing strategies. Market Research Consultant/Land Development, Ponderosa Homes, CA Analyzed demographic market data using standard statistical reduction methods. Developed strategic account relationships, recommended growth areas to land development department. Affiliations/Additional
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