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| JILL K. FORBATH, MBA |
| Entrepreneur/Marketing
Consultant
2005 - present, Owner, Anteater Web Design & Marketing Inc. Design and redesign Orange County web sites reflecting product or service targeting appropriate markets. Consult on marketing, management and image issues. Offer shopping carts, graphics and content management systems; Google AdWords, Craig's List, PayPal and Merchant Accounts. 2005-present, Owner, Our Wedding Dance Inc. Wedding first dance instruction and choreography for the bride and groom first dance and ballroom instruction for social dancing singles and couples. Choreographer for special events. 2003, Marketing and Operations Manager, Balboa Performing Arts Theater Foundation Consulted Foundation as interim Executive Director in day-to-day operations, venue refurbishment, event coordination, and visibility awareness. Created advertising media and web site plus coordinated direct marketing for positive profile fundraising. 1995 - 2005, Owner, 1 of a Kind Web Design Web site conception and development, graphics scans and toasts, logos, calendars, search engine placement, marketing plans, OS Commerce, CMS, Flash and interactive forms. 1995-1997, Marketing Manager, GMM Research Corporation, Irvine Researched and established company's market position for proprietary hardware and software solutions. Evaluated competitors' technical strengths and created and refined strategy matrix based on rapidly evolving industry demands. Generated company’s advertising product and campaign movement; sales leads and support, direct mail, trade shows, and web site design. 1995-1996, Marketing Consultant, Amkly Systems Inc., Lake Forest, CA Consulted for computer company regarding marketing tools for products, services, and pricing. Provided a start-up marketing plan and proposed budgets and market research strategies to achieve long-term goals. 1999-present, Independent Theatrical Director, Various Theaters throughout Orange County Director hired for ten minute and full length plays, original and established playwrights. Casting, rehearsal, technical duties. 1992-1999, Artistic Director, Camino Real Playhouse, San Juan Capistrano, CA
Selected and coordinated theatrical
productions, directed over 25 full-length plays. Created adult acting
conservatory, NewPlay program (directed 15 pilot full-length projects),
and a West Coast Ten-Minute Play Contest and Festival; first of
its kind in Orange County. Secured funding through corporate sponsorship and
community outreach. Produced theater brochures; direct mail, marketing,
and advertising in print, cable television, and radio. Winning plays published by Kraus & Smith.
1985-1990, Owner, Balboa Pedal Boats, Balboa, CA Grew tourist boat business in response to created demand. Oversaw daily operations, recruited and trained team members, marketed and managed long term goals and strategies. 1984-1985, Marketing Analyst, Parsons, Brinckerhoff, Quade & Douglas, Inc., Santa Ana, CA Researched and co-authored 20 proposals, among them: MetroRail and SuperStreets projects. Provided technical liaison between marketing and engineering. Western US; traveled extensively for on-site research and evaluations. 1982-1983, Market Operations Consultant, AirCal Airlines, Western Region, USA Interviewed customers in-flight; characterized passenger satisfaction and preferences. Defined typical user profiles and decision factors. 1982, Market Research Consultant/Land Development, Ponderosa Homes, CA Analyzed demographic market data using standard statistical reduction methods. Developed strategic account relationships, recommended growth areas to land development department. 1979-1983, Transportation Funds Analyst, Institute of Transportation Studies, UC Irvine, CA Evaluated state and federal transportation grant renewals for elderly and handicapped users and rideshare funding. Performed on-site inspections, recommended funding levels, and determined pilot project feasibility. Interfaced with local Orange County companies to assist in meeting their accessibility requirements. Worked on San Diego Red Trolley project. 1975-1980, Associate, Mission Viejo Company, CA Private Tennis Association, Recreation Centers. EDUCATION AFFILIATIONS |
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