Some people ask why we chose the name “Anteater” for our brand – it just sounded cool! We decided to come up with something different and unique, so Vermilingua was the way to go. However, that didn’t match very well, it was difficult for many people to say, and it was even more of an issue for people to spell it correctly.
So, that’s how our marketing and website company was born!
“Growth Hacking” is a new concept that has been going around. It is used by businesses to get a leg up on the rest in their niche. Does it work or is it a useless new idea that does not deserve a lot of time and effort?
Before looking at the viability of growth hacking as a marketing concept, you have to know what it does as that is key. You should understand how the concept is going to function before you start to dive into specifics.
Let’s define growth hacking and then move towards its benefits.
Let’s start by talking about “Growth Hacking” as a concept to decide what it is all about.
The idea is something that has generated a lot of intrigue because the vision is shifted. In general, marketing is done for the purpose of earning money. You hope to get more people to come in, so you are generating conversions. A simple process that has been passed down since businesses came about.
You don’t do this with growth hacking. Instead, the “hacker” is looking to gain exposure. This is their only goal, and everything else comes second.
If money is being spent, they are spending it to gain exposure and not to earn money (at least in the short-term). Eventually, growth hacking can sustain itself because the business grows and a lot of people know about it.
Does It Work
Absolutely. It works like a charm. Airbnb is a prime example of growth hacking at its finest. They were able to viral with what they were doing, and it has shone light towards how useful this technique can be.
You just have to spread the word and let people know more about what is being done. They will do the rest when it comes viral.
You are getting more people to know about the business, and that is the goal for long-term growth. When you have people talking about you, this means you are on their mind, and that is great. You never want to run a business that is not on the minds of the target market.
You also get a chance to grow the brand by getting the name out there. People understand your name when they get to hear it, and that is key. You want them to relate to it, and that is why it works.
Search Engine Optimization
Search engine optimization, or SEO, is the process of getting your website ranked higher in searches when people type the products and services you offer into search engines. For example, if someone is looking for a search marketing company to help them, they may be searching for “marketing consultant” or “Chicago SEO” to find the top marketing company in the listings.
Growth hacking is one of the more efficient methods of growing, and those who are not doing it will stick behind. You will see some of the world’s largest businesses hiring people who specialize in this technique to help them out in the long-term. They love how it is done and feel it can do a substantial amount for them in the end.
You just need to get a gist of how it can grow and help you out because growth hacking is the way to how things will be done in the future.